Who owns the ad accounts?

You do. We build and manage campaigns inside your own ad accounts, never ours. If we ever stop working together, the accounts, audiences, and historical data stay with you. That is not true of every agency, so it is worth asking.

What budget do I need to start?

It depends on your market and goals, and we will give you a straight answer during the audit. We would rather run a smaller budget well than stretch you thin across platforms. Our management fee is always separate from your ad spend, so you know exactly where the money goes.

What are ChatGPT Ads?

ChatGPT Ads are a new ad format from OpenAI that places your ad inside relevant ChatGPT conversations, through their self-serve Ads Manager. It supports targeting by ZIP code and intent, has no minimum spend, and is live in Canada. For real estate it means reaching people the moment they ask AI about buying or selling.

Do you handle the creative, or do I?

We handle it. We write the copy and design the creative from your listings and brand. If you already have video or photos, we will use them. If you do not, our marketing and content service can produce them.

How do you prove the ads are working?

Conversion tracking ties every lead back to the ad and platform that produced it. Your reporting shows spend, leads, and cost per lead per campaign in plain language, so you can see what is paying for itself.

How much does ad management cost?

Every engagement is custom-quoted based on platforms, budget, and creative needs. The process starts with a free audit, after which you get a transparent management fee quoted separately from your ad spend. There are no published tiers because no two campaigns are the same.

What happens to leads once an ad creates them?

They route straight into your CRM with the campaign source attached. Pair this with our AI lead qualifier and those leads get answered and qualified within a minute, day or night.

Growth & Marketing

Ads That Fill Your Pipeline, Not Just Your Impressions.

We plan, build, and manage your real estate ad campaigns across Meta, Google, YouTube, TikTok, and the new ChatGPT Ads. Every campaign is built to bring real buyers and sellers to your agents, with the tracking to prove it.

See How It Works

Meta, Google, YouTube, TikTok & ChatGPT Ads
Targeted down to ZIP and neighbourhood
Leads piped straight into your CRM
Clear reporting on cost per lead

What is real estate paid advertising management?

Real estate paid advertising management is the done-for-you work of planning, building, and optimising ad campaigns that put a brokerage in front of buyers and sellers on platforms like Meta, Google, and now ChatGPT. It covers targeting, creative, budget, tracking, and routing leads into your CRM.

Boosting a post is not advertising. Real campaign management means choosing the right platform for the goal, targeting the right area and audience, writing and designing ads that get clicks, and watching the numbers daily so budget moves toward what works. We run the whole thing and route every lead into your pipeline, so you can see exactly what each dollar brought back.

Key Takeaways

Campaigns across Meta, Google, YouTube, TikTok, and ChatGPT Ads
Targeting by location, intent, and audience down to ZIP code
Ad creative and copy written and designed for you
Leads routed straight into your CRM with the source attached
Daily optimisation toward lower cost per lead
Plain-language reporting on spend, leads, and cost per lead

The Problem

Why does most real estate ad spend get wasted?

Plenty of agents run ads. Far fewer track what those ads return. Here is where the money usually leaks.

Boosted

Boosting is not targeting

The boost button shows your post to a broad, cheap audience. It buys likes, not buyers. Real targeting reaches people in your area who are actually looking to move.

No data

Untracked leads

If a lead is not tied back to the ad that created it, you cannot tell which campaign works. Most agents are flying blind and renewing budgets on guesswork.

Rising

Cost per lead creeps up

Without daily management, audiences fatigue and your cost per lead climbs quietly until the campaign stops making sense. Someone has to watch it.

Our Process

How do we run your campaigns?

From audit to live ads, a typical setup follows four stages. You set the budget and the goal, we run everything else.

01
Audit and strategy
We review your market, your goals, and any past ad spend, then choose the platforms and audiences that fit. A listing push and a seller-lead campaign are not the same build.
02
Build creative and targeting
We write the copy, design the creative, and set the targeting by location, intent, and audience, down to ZIP code where the platform allows it.
03
Launch and track
Campaigns go live with conversion tracking wired in, so every lead is tied back to the ad and platform that produced it and lands in your CRM.
04
Optimise and report
We watch performance daily, shift budget toward what converts, and send you clear reporting on spend, leads, and cost per lead.

What We Do

Every platform we run

We manage the platforms that reach real estate buyers and sellers, including the newest one most agents have not touched yet.

Meta advertising

Facebook and Instagram campaigns for listings, seller leads, and brand awareness, targeted by location, life events, and audience signals.

Google advertising

Search and Performance Max campaigns that catch buyers and sellers at the moment they search for an agent or a home in your area.

ChatGPT Ads

Ads inside ChatGPT conversations through OpenAI's new Ads Manager. Targeting by ZIP and intent reaches buyers while they are asking AI about moving, and it is live in Canada now.

YouTube & video ads

Turn your listing tours and brand videos into paid reach on YouTube and short-form feeds, in front of buyers who are not following you yet.

Retargeting

Bring back the people who watched a tour or visited your site but did not enquire, the warmest and cheapest audience you have.

Tracking & CRM hand-off

Conversion tracking and lead routing so every enquiry lands in your CRM with its source attached and nothing slips through.

Deliverables

Everything included in your build

Here is exactly what we design, build, and hand over.

Campaign strategy across the right platforms for your goal
Ad copy written for buyers and sellers
Creative designed from your listings and brand
Audience and location targeting down to ZIP code
ChatGPT Ads setup through OpenAI Ads Manager
Conversion tracking and pixel setup
Lead routing straight into your CRM
Retargeting audiences built and maintained
Daily monitoring and budget optimisation
Plain-language reporting on spend and cost per lead
A single point of contact for every platform
Full ownership of your ad accounts and data

Who It's For

Who is this for?

Brokerages

Run consistent, tracked campaigns across every office instead of letting each agent boost posts and hope. One strategy, measurable results.

Real estate teams

Feed your pipeline with a steady flow of qualified enquiries, and see exactly which campaigns and platforms are paying for themselves.

Growth-focused agents

If you want more listings and buyer leads and you are ready to spend on ads, we make sure that spend is managed, tracked, and working.

Integrations

Built on tools you already use

We don't rip out your stack. We connect to your CRM, calendar, phone system, document tools, and messaging channels.

What results can you expect?

“We were boosting posts and had no idea what was working. Once everything was tracked and targeted properly, we could finally see which campaigns brought real enquiries and stop wasting budget on the ones that did not.”

Representative result · regional team

H&H Synapse rebuilt the campaigns across Meta and Google with proper targeting and conversion tracking, added retargeting, and routed every lead into the team's CRM with its source attached. Budget now moves toward the campaigns that actually convert.

Tracked

Every lead to its source

ZIP

Neighbourhood targeting

Lower

Cost per qualified lead

Why H&H Synapse

Why teams choose us over generic AI tools

Early on ChatGPT Ads

OpenAI's Ads Manager is new and live in Canada. We are running it now, so you can reach buyers asking AI about moving before your competitors know the platform exists.

Tracked, not guessed

Every lead ties back to the ad and platform that made it. You see cost per lead per campaign, so budget decisions are based on numbers, not hope.

Managed daily

We watch campaigns every day and move budget toward what converts. Audiences fatigue fast, and someone needs to be there when they do.

You own the accounts

We build inside your ad accounts, not ours. The accounts, the data, and the audiences stay yours if we ever part ways.

Investment

How much does it cost?

Pricing depends on how many platforms you run, your ad budget, and how much creative you need. We scope it after a free audit of your current advertising.

Custom-Scoped. Custom-Quoted.

Your quote starts with a free AI audit

Free audit of your current ad spend and tracking
Custom proposal scoped to your platforms and budget
Transparent management fee, separate from ad spend
ChatGPT Ads included where it fits your market
Ad accounts and data always stay in your name

FAQ

Frequently asked questions

Works Better Together

Pair it with our other systems

Each system works on its own. Together they cover the entire lead lifecycle, from first inquiry to closed deal.

AI Automation

AI Lead Qualifier

Ads create leads, speed converts them. The AI lead qualifier answers and qualifies every ad lead in under a minute, so the budget you spend never goes cold in an inbox.

Explore this service